The problem with LinkedIn

I used to admire LinkedIn. It served a purpose, had a solid business model and meant recruiters could easily find me and contact me. LinkedIn had the amazing advantage of doing three things that could seemed contradictory at first glance but worked in its unique ecosystem:
Provide me with a convenient place to host my resumeAllow me to contact recruiters and peersDo so without being an addictive platform like Facebook or Twitter (my personal opinion)
Basically, the sweet thing about LinkedIn is that you could just create your profile and only log in when absolutely necessary such as when you changed jobs or earned a new qualification. LinkedIn had a definite purpose and everybody was using it the way it was meant to be utilized: as a platform to connect recruiters and prospective candidates and to allow professionals to grow their networks and showcase their skills.

Then, things changed. People started using LinkedIn as a way to get in touch with key executives to sell their products o…

Another Mauritius news and online newspapers roundup

The first post on this blog was a list of the newspapers in Mauritius along with a little resume of each newspaper's popularity and website. If you've already read it (highly recommended if you have not done so), you will have noticed that it was posted in May 2011. Obviously, there have been some changes in the Mauritius news landscape since and this was then pointed out in the comments section.

This is consequently my second roundup of the Mauritius newspaper websites currently available. Since the original post is already quite detailed, I am only going over noticeable changes on these news websites and additional notes I may have missed the first time. The biggest change that has since occurred is a revamp of the Le Mauricien website, which is a huge improvement over the previous horrible website.

Good news, bad news
He got good news!

Le Mauricien

The old Le Mauricien website was by far one of the worst Mauritius newspaper websites (which you can find here) when the first post was published. However, they have since launched a new website which seems to be using Drupal. The new layout is actually excellent and this is a great improvement over the last website. However they are also getting some basics wrong. For example, while they are using Google Analytics to track their traffic, their tracking snippet is found in the footer when it should be at the top of the page.

This is obviously not a big issue for visitors and is more of a problem for the marketing department or whoever is monitoring these stats. The Le Mauricien website is actually now one of the best websites to check out for your Mauritius news. It however does not have the level of user engagement that Le Defi and Le Matinal currently have, but this may eventually change. There is also the fact that many web users are still unaware that the Le Mauricien website has changed and are thus still automatically heading over to competitors.

Website: Le Mauricien

Le Matinal

I had a lot of praise for the Le Matinal website in my previous article and still do. In fact, my ongoing research has proven that I am not alone in these views as there are a lot of people that are huge fans of Le Matinal. However, one thing that I find very annoying is the over-emphasis on their social media sharing options.

Of course, as a web marketing specialist, I know the importance of social sharing in the new web landscape and can never overstate what a difference social media traffic can make to any website. With search engines now taking social signals into consideration for their results and the partnership between Microsoft and Facebook, it would be foolish to underestimate the importance of social shares. However, the website's overall usability is constantly broken by the Facebook pop-up that appears every time you read an article. This gets extremely frustrating after some time and there is no need for such an over-zealous implementation.

It is always a mistake to sacrifice usability for these options. In fact, if someone really wants to share something, a simple icon at the bottom of the content often does the trick. I am also not a big fan of their animated social sharing options at the bottom of each article. They can be quite annoying to use and a huge time-waster. They should again just use regular icons which take less time to load and can be quickly clicked to promote an article.

Website: Le Matinal

See that SHARE button below? That's the easiest implementation of sharing features you could have on a website. Try using it and compare your experience with the one on Le Matinal. Better yet, sign up for my newsletter!


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