Showing posts from July, 2015

The problem with LinkedIn

I used to admire LinkedIn. It served a purpose, had a solid business model and meant recruiters could easily find me and contact me. LinkedIn had the amazing advantage of doing three things that could seemed contradictory at first glance but worked in its unique ecosystem:
Provide me with a convenient place to host my resumeAllow me to contact recruiters and peersDo so without being an addictive platform like Facebook or Twitter (my personal opinion)
Basically, the sweet thing about LinkedIn is that you could just create your profile and only log in when absolutely necessary such as when you changed jobs or earned a new qualification. LinkedIn had a definite purpose and everybody was using it the way it was meant to be utilized: as a platform to connect recruiters and prospective candidates and to allow professionals to grow their networks and showcase their skills.

Then, things changed. People started using LinkedIn as a way to get in touch with key executives to sell their products o…

LinkedIn endorsements are stupid

When LinkedIn launched the concept of Skills Endorsements, a lot of social media professionals, including me, said it was a bad idea and that the concept of public testimonials was more than enough to indicate a user's skills. The argument was that the Endorsements would basically be like Facebook Likes, turn into a popularity contest and would end up hurting LinkedIn in the long run.

While we have not yet gotten to that stage, what percentage of recruiters and head hunters actually pay credence to the number of endorsements listed on a user's profile? I have professional peers, past colleagues and former students often endorsing me, which is great as I've worked with them and their feedback means a lot to me.
However, I've also been receiving endorsements from users, based both in Mauritius and abroad, who have never worked with me and don't know anything about me other than what I've decided to put up on my profile. Do they expect me to reciprocate and endor…

Book review: The Lost Years by Mary Higgins Clark

I blogged before about the Alliance Fran├žaise library membership and was there last week to exchange my books. There's a rather big collection of Mary Higgins Clark books there (in French, obviously) and I reckon I'd give her a try since she's a very popular author. I did read a couple of books by Mary Higgins Clark before but do not remember much about these. Since the books were so conveniently lined up before me, I grabbed two books at random.

One of these was The Lost Years, which I read in 4 days. Yes, I'm that fast of a reader but I have to admit that after reading about 100 pages, I started skipping through some chapters because the book was very badly written, boring and also a huge waste of time I will never get back. I admit I was personally very surprised by how bland the book was. Considering Mary Higgins Clark's reputation, I was expecting something very good and a book that would leave me figuring out who the murderer was until the end.

However, there…

"50 ans de Yoplait" competition or the story of how my predictive powers turned out awesome

Yoplait recently ran a competition in Mauritius where buyers could exchange eight seals from specific yoghurt products for one ticket. The star prize was an all expense paid return flight for two to Paris, and of course this got tons of people who probably never gave yoghurt a single thought before rolling. After all, this is what marketing is all about: attract new customers and sell more, which is done by the insane number of seals required for a single ticket. I am personally a big fan of yoghurt and this did not change anything for me other than having to switch from my favourite yoghurt type (Aloe Vera, which was not part of the branded seals) to my second favourite (fruits and cereals).

I fully expected the announcement of the results to be very low key compared to the marketing of the campaign itself, and turns out my predictive powers are getting better with time. I was browsing the web when I remembered about the contest and decided to verify my tickets just in case I had wo…

Fantasy Premier League is up!

It's that time of the year, folks! The new season of Fantasy Premier League is already up, and players can re-register their accounts and renew their leagues and troll their mates on their dedicated forums. There are also a couple of additional bonuses so you can sit back and moan about having a crap team even more.

My team's looking really awesome this season:

I can't wait for half the team to be injured during a single match day!

Who cares about new leads? Certainly not Emtel!

I had previously written about Emtel's Airbox package and how they were now able to compete with Orange as a fibre optics provider in Mauritius. I signed up for the service on June 19 and was told multiple times that the installation would be done within 5 days as long as I was eligible for the service.

Emtel should seriously rethink their communication strategy as they have so far not even contacted me to inform me that the situation had changed. It turns out that tons of people are interested in the service and that they can no longer commit to the 5-day deadline due to the number of users signing up for the Airbox. They are now taking up to 30 days for the installation according to an article I found in a newspaper.

I would not have minded if Emtel had at least taken the trouble to inform me of this, but apparently this would take too much time to do. Considering I provided them with both my email and mobile number, it is amazing that they could not:

send an email/newsletter to…