Skip to main content

"50 ans de Yoplait" competition or the story of how my predictive powers turned out awesome

I can do small text too.

Yoplait recently ran a competition in Mauritius where buyers could exchange eight seals from specific yoghurt products for one ticket. The star prize was an all expense paid return flight for two to Paris, and of course this got tons of people who probably never gave yoghurt a single thought before rolling. After all, this is what marketing is all about: attract new customers and sell more, which is done by the insane number of seals required for a single ticket. I am personally a big fan of yoghurt and this did not change anything for me other than having to switch from my favourite yoghurt type (Aloe Vera, which was not part of the branded seals) to my second favourite (fruits and cereals).

I fully expected the announcement of the results to be very low key compared to the marketing of the campaign itself, and turns out my predictive powers are getting better with time. I was browsing the web when I remembered about the contest and decided to verify my tickets just in case I had won. I'm usually not much of a winner at contests, but who knows? A trip to Paris could beckon!

Since I was already online and the web is according to almost everybody the single most important communication channel right now, I figured it would be better to look for the results online instead of in a newspaper for the simple reasons that (1) the results are not going to be in printed newspaper almost two weeks after the draw, (2) I knew they were not in today's papers because I've already read them (3) the Internet is the answer to everything.

The first thing I did was check the Maurilait website. The good thing is that there is a banner on the homepage itself with the winning tickets. The bad news:

  • the banner is really small and unreadable
  • it cannot be clicked to open a larger version (good bye usability!)
  • I am on a tablet and could not even stretch the page to view a larger version on the image 

I looked around on the website but could not find anything else related to the competition results. My next stop was their Facebook page, since you know it's Facebook! Things turned out to be even worse on Facebook. Although the page had been updated after the contest draw date (on June 21 and 22), no mention was made of the competition results. However, the page only talks about Yop, not Yoplait.

I then switched to my laptop, which is great news for my laptop since I never bother using it these days. I figured that I would be able to read the results on Maurilait's homepage on a bigger screen but even then, the characters were too small  and I have really good eyesight in case anybody's wondering. I had basically reached The World's End (yay, free totally unrelated link to this blog post!)  at this point as there was no other way for me to check the result other than phone them and ask them to email them to me. Which I did not think would work since "emails gets lost".

Thankfully, I'm a persistent guy bordering on maniac and thought to myself "Hang on, why don't I just save the banner and zoom in to read the results?" which I did less than one second after I had come up with this brilliant idea. This is where things get weird. The banner itself is actually huge (3,917 by 1,500 pixels) and was just resized through the page's code. In fact, there are so many strange things about the banner I wondered whether I'd just reach the twilight zone:
  • The image is saved as yoplait WEB_940px x 360px.jpg, which made me expect those would be its dimensions on my laptop, BUT
  • The box dimension is actually only 538.547 by 275 pixels, HOWEVER
  • Like I said, the image has been saved with dimensions of 3,917 by 1,500 pixels and weighs in at almost 940kb.
Look! A Twin Peaks reboot!

At this point, my head exploded!

And for those who are looking for the results, which is still this post's focus, here's the original image which you can click on to open a larger version. Yes, apparently, you can do that on the web.

Click me. CLICK ME!!!*
*tested on my Samsung Tab 4

Popular posts from this blog

Engen Extravaganza results - 2017

I know a lot of people are still looking for the Engen Extravaganza results 2017, so I did some sleuthing.

Behold (click on the image for a larger version):

A few notes:
Yes, the ticket numbers are really small on the artwork. I can't do anything about that.Engen seem to be experts at doing a huge marketing campaign around their extravaganza and being quiet about the lucky draws.The guys at Engen Bagatelle have nothing to do with the marketing and the lucky draw, so don't be dicks. If you have something to complain about, direct your comments to the Engen head office.

Mauritius newspapers online

This is a list of the main newspapers in Mauritius as well as their websites. I suspect that this will mainly be of use to Mauritian expatriates since it is more customary for people in Mauritius to actually buy their newspapers (turns out the feel of paper in their hands is that important). This Mauritian newspaper list will also be helpful for those who wish to tour all the newspapers on any given day.
Le Défi Le Défi is the most popular newspaper in Mauritius. While it was originally only published on Saturdays, its rapid popularity has seen the group expand into several publications.


These different newspapers include:
Le Défi Quotidien - which, as its name implies, comes out every day (except weekends)
Le Défi Plus - is published on Saturdays only
Défi Sexo - a newspapers that deals with sexuality and is a half-assed attempt to get easy sales by exploiting the sexual frustrations present in a big portion of the Mauritian population (which, you know, eventually leads to sexual assaul…

Where to buy a PlayStation 4 in Mauritius

I recently got a PlayStation 4 because my PlayStation 3 died out on me. There are not many games I'm looking to play but I figured it would be easier to just go for the PS4 since I watched my blurays (including 3D) on my PS3. I figured I would buy a PS4 instead of a normal bluray player as the PS4 has tons of nice features including Netflix which is now available in Mauritius.



I checked through most stores around Mauritius before I finally got a PlayStation 4 and these are my conclusions:

Don't buy your new console in major outlets such as Galaxy. The consoles are very expensive there. Sure, you get a game or two in the bundle, but it is almost always cheaper to get the console and the game separately. In many cases, you get crap games anyway. Considering how expensive the games can be, you don't want to end up with crap ones.Cellbest and One O One have the best prices. Depending on your haggling skills, you can even knock the One O One price a bit.I hear MicroMania is grea…