The problem with LinkedIn

I used to admire LinkedIn. It served a purpose, had a solid business model and meant recruiters could easily find me and contact me. LinkedIn had the amazing advantage of doing three things that could seemed contradictory at first glance but worked in its unique ecosystem:
Provide me with a convenient place to host my resumeAllow me to contact recruiters and peersDo so without being an addictive platform like Facebook or Twitter (my personal opinion)
Basically, the sweet thing about LinkedIn is that you could just create your profile and only log in when absolutely necessary such as when you changed jobs or earned a new qualification. LinkedIn had a definite purpose and everybody was using it the way it was meant to be utilized: as a platform to connect recruiters and prospective candidates and to allow professionals to grow their networks and showcase their skills.

Then, things changed. People started using LinkedIn as a way to get in touch with key executives to sell their products o…

Would you work for free?

Most of us would balk at the idea of working for free. We value our time, we value our skills and the mere idea of working for free would annoy us and even make us as angry as Santa's little ferrets. As a matter of fact, even when we are getting paid for our work, we will often consider that it's not enough and that we should be getting more.

Yet consider this.

A lot of Mauritians are proud non-paid employees on Facebook. Not just Facebook, but I'll focus mainly on Facebook since it is by far the biggest social network in Mauritius.

Every time you post something on Facebook, you are casually working for them.

Every time you write a status, you contribute to increasing its net worth.

The new economy?

Every time you post a picture of your latest outing on Facebook, their investors strike big and you get absolutely nothing extrinsic in return. Although Facebook has mastered the art of intrinsic rewards , these are not enough to warrant all the time you may be spending to announce to the world how the week-end was and how fun you had taking pictures of your latest outing to post on your profile.

Every time you like someone's newest post or even your own, you are building traffic on Facebook.

And yet you most likely would never "work for free".


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